poster research

Research

 

 

The first thing I did when I was creating a film poster for our film was to research other film poster that have actually been released. I did this for 2 reasons, the first one was to gain inspiration from other film posters and maybe take certain characteristics from each poster and incorporate them into mine. The second reason was so that I could see what features film posters have in common. 

 

The first thing I realised was that the main character or the main objects were positioned in the middle of the poster. This was so that the viewer can instantly see the star role in the film. This catches the demographics attention because their favourite actor/actress could be in the middle, which instantly catches their attention. A good example is Sherlock Holmes, on the poster, Robert Downey Jr. was present in the centre of the poster, taking up the majority of the poster. If a fan of Robert Downey Jr. saw the poster they would instantly be tempted to find out more.

 

Another characteristic is that some poster has a lot of empty space in the background, this means that the focus is whatever is in the foreground. This could be an object or a character/characters, like in the movie poster for James Bond, Skyfall. Thought the background is an image of the riffling in the barrel of a gun, the centre is taken up by the main character. This is good for capturing the attention of the viewers as they are made to focus on what is going on in the foreground but the background too could have a symbolic meaning. Such as the riffling on the James Bond poster could symbolise James could be killed in the film but you never know unless you watch the film but you can deduct that guns are involved.

 

  To conclude, posters all have certain characteristics that help attracts the viewers’ attention. This can be done by centralising a key object or character/s in the films or by being vibrant and interesting. These all help draw the demographics attention.