Survery monkey questionnaire analysis: digital marketing

 Question one:

results:

Through the responses we gathered we were able to see that films that were advertised using traditional forms of marketing were still vastly useful at gaining an audiences attention as 56.67% said yes they had seen a film board. Whereas only 2/6 responses stated 'no' . Within those who stated which film, all had stated that 'star wars' was the film featured within billboard. This denoted how mainstream films with a large target demographic audience still rely on and use traditional forms of marketing whereas this was less seen within independent films forms of marketing.

Question two:

Results:

From question two we were able to gather how films target digital ways of marketing a film as 100% had seen a film marketed on YouTube, 83.33% on forms of social media, 66.67% on tv and only 16.67% on a visual poster.  What we found most shocking is that film companies seem to be no longer aiming their marketing in the direction of traditional ways and have opted for more digital forms which is clearly evident in that 0% had seen had a film advertisement on the back on food whereas film companies  used to heavily market on food to target children. However corporate conglomerates such as mc Donald's still use toys in children's happy meals to market films but then to get the attention of an audience they digitally market the 'new toy' through YouTube and the television. This connoted how traditional and contemporary methods have merged together within the 21st century.

Question three:

Results:

From this particular question we were able to gather that the audience and those interested in films would much prefer to see a film digitally marketed rather than physically as 100% of those who answered voted for being able to see a film advertised digitally. This evidence allowed us to be able to see the direction we should be both marketing and advertising the film in.

Question four

Results

From this question on whether digitally marketing a film would be beneficial all stated yes and 5 answered why. From the extended answer many said it would be easier to access as they could re watch and go back to interact with it whereas only being able to view it physically limited whether they would be able to remember the films name and would find this irritating. This allowed us to therefore confirm that digitally marketing our film Virago would be vastly useful for us and would allow us to focus in this specific direction. Also marketing our film digitally would allow us to save funds and direct them in other areas such as props and costumes.

Question 5

Results:

From this question we wanted to see whether digitally marketing would be a useful a technique so we used YouTube as an example and were able to see that 100% said they would notice and take intrigue to what the pop up was for. Within the extended response on 'please state why' a common answer was that it would intrigue them to interact with the pop up and click on it rather than just noticing it and ignoring it. Also a common answer was that they would click on it and wonder round the website if they found whatever the pop up was advertising interesting. This allowed us to confirm that rather than just saying that digitally marketing a film would be beneficial, those who answered actually stated that they would take great advantage of these methods.

Next time: If we were to design another questionnaire upon this subject we would add in both a question on age and gender to be able to specially see which age range preferred particular types of marketing and whether there was any common resemblance between a certain age and a particular gender and whether this affected the types of marketing one preferred.