Film posters are critical for advertising a film to the public and enticing them into watching the film. a film poster needs to interesting from far away and also from close up. This is so that people are intrigued by the image making them want to watch the film.
A good example of this is 'Captain America The First Avenger' this poster is a good representation of an interesting poster because the background is dark, grey and gloomy but in the foreground, Captain America is more colourful and catches the attention of the viewer. The main characteristic of Capt. America is his shield, in this poster, his shield is a lot most vibrant feature in this poster. From this picture you can a lot see the texture of the shield, from a close up, the shield almost looks like brushed aluminium. Poster features like this, makes the poster more interesting to look at from a viewer point of view.
From my opinion, the second thing that catches my attention is the text on the poster. The text is positioned towards the bottom of the poster, but with it being in a contrasting colour, the text readable and clear, even if it is from far away. The text is coloured in with the same colour as parts of the shield, giving the text a metal look to it. Then the second biggest text on the poster is where the viewer can see the film, in this case it says 'Only in theatres'.
Chris Evans (Captain America) is stood directly in the middle and takes up the majority of the poster. This medium long shot of him makes him the centre of the viewers attention, making them interested by the image, due to the level of detail captured on his costume etc.
As a conclusion to this poster, I have found out that a poster needs a main characteristic (such as a character/s picture) to first capture and intrigue the viewer, then a big text to let them know what the viewer is looking at. Then where they can view it the film.
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