What is a Target Audience?
A particular group at which a product such as a film or
advertisement is aimed at. ... 'The film's target audience is teenagers, who,
to one degree or another, will relate to the concept of high school cliques.'
Who is our Target Audience?
Our Target Audience can range from all races, genders and
personality types because we have both male and female characters starring in
the short film and there are no prejudices made against neither race nor
gender. However, one could argue that some of the characters may be considered
as stereotypical and therefore male audiences might relate more to the male
character rather than female character because he is strong and masculine
whereas the female character could be considered the weaker one out of the
couple.
In terms of age, however, I would say that the audience must
be 15/18+ because of the dark and sinister tone of the film which may scare or
bore audiences because they may not understand the story if they are not at a
mature age.
In addition to this, our audience may be people who are fans
of the psychological thriller genre ad therefore we have used many of the
common elements that you would see in that type of film (e.g Violence,
Symbolism, Dream Sequences etc.). This will attract our audience because of the
familiarity of the genre and they can then be more immersed into the story or
route for a particular character.
Audiences who enjoy films such as Drive or
The Place Beyond the Pines will definitely enjoy the gritty narrative of our
film and who the films create tension in a similar fashion.
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